Answers to your most frequently asked questions
You can sign up February 4th. The first lesson goes live on February 12th. The last day to join the workshop is February 20th. The discussion board will be open until May 3rd, 2019.
There are four kinds of content:
We release a new lesson with video every Tuesday day for the first ten weeks of the workshop. The videos are between 5-10 minutes each.
Each video lesson comes with a set of questions that challenge you to explore how the lesson applies to your own work, and a call-to-action: to share your answers and insights on the discussion board.
That's the secret. Hundreds of people sharing their work, generously, repeatedly, with confidence.
The workshop revolves around your sharing, your commenting and your insights. Our 24/7 discussion board is a hotbed of connection and wisdom.
It's called a workshop because this is where the real work happens. You'll soon discover just how much you have in common with others on this journey, even if they live in a different country, serve a difference audience and have access to different resources. This diversity is hard to find anywhere else.
We release a new lesson with video every Tuesday for the first ten weeks of the workshop.
To make it easier for you, we send a short text every time a new lesson goes live (US and Canada only). There will be between 15-20 text messages over the entire workshop. Of course, we will never market to you or sell or rent your information to any other party. Msg and data rates may apply. You can stop this service at any time by typing "STOP".
In the videos, Will will share frameworks for approaching, building and growing a business that works in the fast-moving world of feeding the planet. He'll help you understand and see how it applies in the market and share a prompt for you to consider and respond to on the discussion boards.
We're using Discourse, a platform that supports group discussions and one-on-one conversation.
The workshop team set up categories, which will be labeled according to the lesson topic to be discussed.
In each category, everyone will be able to create more specific topics of discussion, and to respond to the posts of others. These boards are open 24/7, providing a secure place to have conversations within the workshop community with peers from all over the world, from different industries and with different backgrounds.
The workshop has a dedicated team of coaches who help focus discussions and address concerns (or inappropriate behavior). But there is no moderator or grading rubric—you'll be in charge of when and how generously you interact with others.
Once the workshop ends, the work you’ve done and the connections you’ve made with others are likely to have enough momentum to keep moving. Many students form mastermind groups or have other ways of continuing to support each other.
We've seen groups like these last for years, with people getting on airplanes to meet in person. We'll provide guidance on maintaining these connections when the workshop ends.
It's ok if you're in between jobs or still sketching out business plans. And we certainly don't want anyone to break any Non-Disclosure Agreements.
The discussions are a mix of what you’re noticing in the world and how you can apply the lessons to your immediate work. We’ve found these kinds of discussion help to solidify the concepts and make them more memorable.
If you're unable to discuss specifics of your current project, you can mentally outline an imaginary one that is a reasonably possible option in your future (if you're in between jobs), or one that has parallels to your current organization (if you're under an NDA). This still enables you to takeaway the core concepts and ideas in the workshop.
It might feel uncomfortable at first, but definitely engage with others in the discussion boards. In other seminars we’ve hosted, we’ve noticed something extraordinary: The people who got the most out of it spent the majority of their time helping others with their work. It turns out that teaching others is even more productive than learning.
The important thing isn't merely to watch the videos. It's to discover insights about how to apply the concepts of bootstrapping to real-world scenarios. And you can do this whether or not you're able to talk about your own actual, current business.
The altMBA is about leadership, decision-making and the act of making change happen. It features dozens of live coaches with real-time videoconferencing. It's an intensive sprint. The altMBA costs 10 times as much, requires you to apply and doesn't feature any videos or Q&A. Only 150 people are in each cohort of the altMBA and the intimate scale enables a totally different experience.
In contrast to the altMBA, The Business of Food Workshop is a chance to work at your own pace. It's focused on a specific topic, and while there are plenty of tactics discussed, this is mostly a strategic overview, an academically-grounded but entrepreneurially-activated course about doing work in an industry in flux.
The The Marketing Seminar is about learning the essentials of modern marketing. It features over 60 video lessons with Seth, Q&A opportunities, 24/7 discussion engagement with thousands of other professionals around the world, and content that remains open for months during the Seminar (both the videos and discussion boards). The Marketing Seminar helps you learn to see, understand and work with the dreams and desires of those you seek to serve.
The Bootstrapper's Workshop is about creating value and having freedom and ownership of the work you do. The learning focuses on how to build your own projects where the funding comes from your customers
We hope that the learning journey you're on ends up including all three experiences, but there's virtually no overlap, so it doesn't matter which one you take first.
This is the only place to engage with the content in The Business of Food Workshop.
Seth also has four top-rated courses on Udemy, each of which has been taken by thousands of people. There are reasonably priced courses on Leadership, Freelancing, Presentations and Value Creation. These links will give you a discount on most of them (thanks for reading the FAQs!) and you might find that the low cost of entry makes them worth an hour or two of your time.
Accreditation makes sense for a certain kind of institution delivering a certain kind of education. But we're not willing to build a test-and-measure culture, not willing to embrace an ancient-yet-standard curriculum, and mostly, we're not willing to distrust our students.
We'll be delighted to offer you a certificate of completion when the workshop is successfully completed, and even better, we encourage you to find a cohort in the workshop who will personally vouch for your contributions.
The workshop costs $745.
We're charging more than other online courses for a simple reason: We want committed students. No one in the workshop is browsing around or hoping for a quick hit. You'll be surrounded by other people willing to do the work and contribute along the way.
More than 50,000 people have participated in our workshops or taken one of our online courses. Over the last few years, we’ve learned a lot about what people expect and we’ve created expectations for how we ask people to participate.
We guarantee that the technology we provide will work for you, and that the seminars are as described. If you have a problem, please let us know and we’ll make it right. If we can’t, we’ll offer you a full refund.
Once the first lesson in a workshop goes live, no refunds are possible, but we understand that life sometimes gets in the way of well-laid plans. If you find yourself unable to continue, contact us and we can discuss a deferment to a future session.
Our terms of service are simple: We ask that all of our participants be kind, be respectful and be positive. Don’t share the work of others outside discussion boards without asking first. And when in doubt, assume goodwill. If you have a problem, raise a flag and we’ll work to address it. If, after personally working with you to address your respect for our terms of service, we have the right to unenroll you from the seminar. If that happens, we’ll donate your tuition to charity:water
Reach us at firstname.lastname@example.org
Yes. We love to see groups enroll! For every three seats you enroll, we're delighted to offer you an additional two seats at no cost (i.e. enroll three, get two at no cost, for a total of five team members). Drop us a note at email@example.com
We're delighted to say no. And no grades, either. We feel really strongly that a test-and-measure culture is ruining education. More on this here.
Every attendee receives a certificate as a PDF, suitable for printing and framing. And if you send us a self-addressed stamped envelope, we'll send you a physical certificate, signed and with a shiny seal.
The discussion board will stay up until May 3rd, 2019. Enrolled students can continue to use it at no cost. We'll also provide guidance on maintaining connections with other participants when the Seminar is over.
The rules of our discussion board are:
With that said, please use your best judgment. If it's not something you can happily post online, best to disguise the details before you post it here.
Definitely not. And the good news is that you don't need him to. The workshop is designed to give you a compass and a template, not a map. The map, the details of your particular situation… that's all up to you. We hope the workshop will help empower your decisions along the way.
There isn't. We're hoping that if you find it useful, you'll happily spread the word to your friends and colleagues.
Yes, you can have one too.
None. This workshop doesn’t require prerequisites or prior knowledge. Bring your curiosity and generosity and that’s more than enough.